零售業(yè)漸入“全渠道”時(shí)代

俗話說商場(chǎng)如戰(zhàn)場(chǎng)，如今，隨著科技的發(fā)展，購(gòu)物手段不再拘泥于某一形式。為了給顧客提供便利、創(chuàng)造最佳購(gòu)物體驗(yàn)，商家紛紛拓寬銷售平臺(tái)開展多種模式，向全渠道模式發(fā)展。

The adjective omnichannel is used to refer to "a type of retail which integrates the different methods of shopping available to consumers", e.g. online, in a physical shop, or by phone.

Omnichannel(全渠道的)是形容詞，指“一種綜合了多種顧客購(gòu)物手段的零售形式，如網(wǎng)絡(luò)、實(shí)體店、電話零售。

The word comes from the combination of omni- ('all') and channel. A similar term with a different meaning is multichannel, which refers to something that 'employs or possesses many television or communications channels.

該詞由omni-(意為“所有、全部)和channel(渠道)合并而成。"multichannel"與之類似，但意思不同，這個(gè)術(shù)語(yǔ)是指“運(yùn)用或占有多種不同的電視或通信渠道。

For example:

80 percent of sales for omnichannel retailers happen in the offline world.

全渠道零售商8成的銷售額是在線下世界完成的。