風(fēng)靡美國(guó)的“冰桶挑戰(zhàn)”[1]
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最近，一個(gè)名為“冰桶挑戰(zhàn)”的活動(dòng)風(fēng)靡美國(guó)社交網(wǎng)絡(luò)，比爾?蓋茨、馬克?扎克伯格以及賈斯汀?汀布萊克等各界名人均親身參與。我們來(lái)看看這個(gè)活動(dòng)到底是怎么回事吧。
One of the biggest stunts online and in social media right now had very low-key beginnings on the professional golf circuit.
目前在網(wǎng)絡(luò)和社交媒體上最風(fēng)靡的行為其實(shí)是在專(zhuān)業(yè)高爾夫球場(chǎng)上低調(diào)開(kāi)始的。
The so-called ice-bucket challenge—dump ice water on yourself, post and tag yourself on social media and challenge others to do the same—got its start among golfers as a way to support pet charities. In just a few weeks, it has become a major fundraising coup for patients and organizations with ALS, a neurodegenerative disorder. It is commonly called Lou Gehrig's disease, after the baseball player who had it.
這個(gè)叫做“冰桶挑戰(zhàn)”的活動(dòng)要求參與人將一桶冰水澆在自己身上，然后將整個(gè)過(guò)程發(fā)布在社交網(wǎng)站上，并提名其他人來(lái)接受挑戰(zhàn)，這個(gè)活動(dòng)最初是高爾夫球員為支持寵物慈善發(fā)起的。在短短幾周內(nèi)，冰桶挑戰(zhàn)成為為肌萎縮性脊髓側(cè)索硬化癥（ASL）患者和相關(guān)公益組織籌集善款的重要活動(dòng)。肌萎縮性脊髓側(cè)索硬化癥通常被稱(chēng)為葛雷克氏癥，是以曾經(jīng)患有此癥的一位棒球運(yùn)動(dòng)員的名字命名的。
One common stipulation gives 24 hours to complete the dare from the time they are nominated; otherwise, the participant has to donate at least $100 to the ASL Association.
被提名者要在被提名后的24小時(shí)內(nèi)完成挑戰(zhàn)，否則就要向ASL協(xié)會(huì)捐出至少100美元。
The campaign has caught people ranging from New Jersey Gov. Chris Christie to Facebook chief executive Mark Zuckerberg and performer Justin Timberlake.
到目前為止，參與冰桶挑戰(zhàn)的人包括美國(guó)新澤西州州長(zhǎng)克里斯?克里斯蒂、Facebook首席執(zhí)行官馬克?扎克伯格以及藝人賈斯汀?汀布萊克。
As of Thursday, the ALS Association had raised $7.6 million in donations in two weeks. That compares with $1.4 million raised during the same two-week period last year. The donations came from existing donors and 145,918 new donors, said a spokeswoman for the group.
截止上周四，ALS協(xié)會(huì)已在兩周內(nèi)籌集到760萬(wàn)美元的捐款。去年同期兩周內(nèi)的捐款總額為140萬(wàn)美元。該組織發(fā)言人表示，這些捐款來(lái)自已有捐贈(zèng)人和145918位新增捐款人。
最近，一個(gè)名為“冰桶挑戰(zhàn)”的活動(dòng)風(fēng)靡美國(guó)社交網(wǎng)絡(luò)，比爾?蓋茨、馬克?扎克伯格以及賈斯汀?汀布萊克等各界名人均親身參與。我們來(lái)看看這個(gè)活動(dòng)到底是怎么回事吧。
One of the biggest stunts online and in social media right now had very low-key beginnings on the professional golf circuit.
目前在網(wǎng)絡(luò)和社交媒體上最風(fēng)靡的行為其實(shí)是在專(zhuān)業(yè)高爾夫球場(chǎng)上低調(diào)開(kāi)始的。
The so-called ice-bucket challenge—dump ice water on yourself, post and tag yourself on social media and challenge others to do the same—got its start among golfers as a way to support pet charities. In just a few weeks, it has become a major fundraising coup for patients and organizations with ALS, a neurodegenerative disorder. It is commonly called Lou Gehrig's disease, after the baseball player who had it.
這個(gè)叫做“冰桶挑戰(zhàn)”的活動(dòng)要求參與人將一桶冰水澆在自己身上，然后將整個(gè)過(guò)程發(fā)布在社交網(wǎng)站上，并提名其他人來(lái)接受挑戰(zhàn)，這個(gè)活動(dòng)最初是高爾夫球員為支持寵物慈善發(fā)起的。在短短幾周內(nèi)，冰桶挑戰(zhàn)成為為肌萎縮性脊髓側(cè)索硬化癥（ASL）患者和相關(guān)公益組織籌集善款的重要活動(dòng)。肌萎縮性脊髓側(cè)索硬化癥通常被稱(chēng)為葛雷克氏癥，是以曾經(jīng)患有此癥的一位棒球運(yùn)動(dòng)員的名字命名的。
One common stipulation gives 24 hours to complete the dare from the time they are nominated; otherwise, the participant has to donate at least $100 to the ASL Association.
被提名者要在被提名后的24小時(shí)內(nèi)完成挑戰(zhàn)，否則就要向ASL協(xié)會(huì)捐出至少100美元。
The campaign has caught people ranging from New Jersey Gov. Chris Christie to Facebook chief executive Mark Zuckerberg and performer Justin Timberlake.
到目前為止，參與冰桶挑戰(zhàn)的人包括美國(guó)新澤西州州長(zhǎng)克里斯?克里斯蒂、Facebook首席執(zhí)行官馬克?扎克伯格以及藝人賈斯汀?汀布萊克。
As of Thursday, the ALS Association had raised $7.6 million in donations in two weeks. That compares with $1.4 million raised during the same two-week period last year. The donations came from existing donors and 145,918 new donors, said a spokeswoman for the group.
截止上周四，ALS協(xié)會(huì)已在兩周內(nèi)籌集到760萬(wàn)美元的捐款。去年同期兩周內(nèi)的捐款總額為140萬(wàn)美元。該組織發(fā)言人表示，這些捐款來(lái)自已有捐贈(zèng)人和145918位新增捐款人。
