2024屆高考英語二輪復習熱點限時訓練：完形填空系列10
完形填空系列10
Everyone in business has been told that success is all about attracting and retaining(留住) customers. It sounds simple and achievable. But,
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, words of wisdom are soon forgotten. Once companies have attracted customers they often
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the second half of the story. In the excitement of beating off the competition, negotiating prices, securing orders, and delivering the product, managers
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become carried away. They forget what they regard as the boring side of business---
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that the customer remains a customer.
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to concentrate on retaining as well as attracting customers costs business huge amounts of money annually. It has been estimated that the
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company loses between 10 and 30 percent of its customers every year. In constantly changing
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, this is not surprising. What is surprising is the fact that few companies have any idea how many customers they have lost.
Only now are organizations beginning to wake up to these lost opportunities and calculate the
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implications.
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the number of customers a company loses can make a big
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in its performance. Research in the US found that a five percent decrease in the number of defecting(流失的) customers led to
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increases of between 25 and 85 percent.
In the US, Domino’s Pizza estimates that a regular customer is
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more than five thousand dollars over ten years. A customer who receives a poor quality product or
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on their first visit and
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never returns, is losing the company thousands of dollars in
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profits (more if you consider how many people they are likely to tell about their bad experience).
The logic behind cultivating customer
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is impossible to deny. “In practice most companies’ marketing effort is focused on getting customers, with little attention paid to
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them”, says Adrian Payne of Cornfield University’s School of Management. “Research suggests that there is a close relationship between retaining customers and making profits.
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customers tend to buy more, are predictable and usually cost less to service than new customers. Furthermore, they tend to be less price
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, and may provide free word-of-mouth advertising. Retaining customers also makes it
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for competitors to enter a market or increase their share of a market.”
1．A. in particular B. in reality C. at least
D. first of all
2．A. emphasize
B. doubt
C. overlook
D. believe
3．A. tend to
B. contribute to C. appeal to
D. devote to
4．A. denying
B. ensuring
C. arguing
D. proving
5．A. Moving
B. Hoping
C. Starting
D. Failing
6．A. average
B. ordinary
C. normal
D. usual
7．A. markets
B. tastes
C. prices
D. expenses
8．A. cultural
B. social
C. financial
D. economical
9．A. Cutting up
B. Cutting through C. Cutting in
D. Cutting down
10．A. promise
B. plan
C. mistake
D. difference
11．A. cost
B. opportunity
C. profit
D. budget
12．A. worthy
B. worth
C. value
D. price
13．A. service
B. delivery
C. order
D. promotion
14．A. as a result
B. on the whole C. in conclusion
D. on the contrary
15．A. huge
B. potential
C. extra
D. reasonable
16．A. beliefs
B. loyalty
C. interest
D. habits
17．A. altering
B. understanding C. keeping
D. attracting
18．A. Established
B. Assumed
C. Respected
D. Unexpected
19．A. Sensitive
B. friendly
C. flexible
D. agreeable
20．A. unfair
B. convenient
C. difficult
D. essential
【答案】
1．B
2．C
3．A
4．B
5．D
6．A
7．A
8．C
9．D
10．D
11．C
12．B
13．A
14．A
15．B
16．B
17．C
18．A
19．A
20．C
【解析】文章講述了很多公司把很多精力放在了吸引顧客的方面卻很少去關注如何留住老客戶。文章講述了留住老客戶的重要性。
1．B 短語辨析。A尤其；B實際上；C至少；D首先；這里是指事實上，明智的話經常被忘記。
2．C 代詞辨析。這里是指這家公司忽視了另外一方面。
3．A 上下文串聯。管理者往往會變得忘乎所以
4．B 上下文串聯。這里是指他們忘記了要保證顧客還是顧客。
5．D 上下文串聯。這里是指不能留住顧客和吸引顧客會讓公司失去很多。
6．A 形容詞辨析。這里是指每個公司評價每年損失百分之10-30的顧客。
7．A 名詞辨析。這里是指在不斷變化的市場上，這是常有的事情。
8．C 形容詞辨析。只有現在組織開始喚醒那些失去的機會，并計算出影響
9．D 上下文串聯。一個公司失去的客戶數量的減少
10．D 固定詞組。Make a difference產生影響。解析同上。
11．C 名詞辨析。在美國的研究發現人數減少5%(流失的)客戶至25至85%的升幅。
一個普通的客戶是價值5000美元以上的超過十年
一位顧客接收質量差的產品或服務
14．A 上下文串聯。解析同上、
15．B 形容詞辨析。是指這樣會讓公司損失潛在的利潤。
16．B培養顧客背后的邏輯是無法否認的
18．A 上下文串聯。已經留住的顧客傾向于購買更多的，是可以預見的成本通常低于新客戶提供服務
19．A 這里指這部分顧客對于價格并不敏感。
20．C 上下文串聯。這里是指留住顧客讓競爭對手很難進入你的市場。
I tend to accept any idea put forward by experts on TV. One day, a sociologist(社會學家) proposed that the
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society has been consuming modern humans little by little. For fear that I would become a victim of the consumer society, I
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hurried to a bicycle shop in my neighborhood.
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the shopkeeper Mr. Johnson was selling me the bicycle, he said, “This is the best thing you
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have done. Life has become hopelessly
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. A bicycle is simple, and it brings to you
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things: fresh air, sunshine and exercise.” I agreed. Happy as a child, I got on the bicycle and headed out onto the streets. After some time, I
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at the other end of the town. I was
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that this simple vehicle could let me
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long distances in a fairly short time. But how
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did I really go?
Since I hated to be
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, I went back to Mr. Johnson and asked him to
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an odometer (里程表) on my bicycle. He agreed, but
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, “An odometer without a speedometer (速度計) is like a
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without a knife.” I admitted he was right and in a few minutes, the two devices (裝置) were
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to the handlebars of my bicycle. “What about a horn?” he then asked. “Look, this horn is no larger than a matchbox and has many
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.” Attracted by these functions, I bought the horn.
“You can’t leave the back part
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,” noted Mr. Johnson. He fixed a metal box with buttons
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the seat, and said, “Is there anything better than this oven(烤箱) when you feel
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on your way? I can give you a special discount.” I was not strong enough to
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the offer.
“I congratulate you once more; this is the best thing you could have done,” said Mr. Johnson in the end.
21．A. adult B. human C. consumer
D. bachelor
22．A. eventually B. immediately C. reluctantly
D. gratefully
23．A. Although B. Because C. As
D. Unless
24．A. would B. should C. must
D. could
25．A. boring B. complicated C. stressful
D. tough
26．A. natural B. mysterious C. complex
D. unique
27．A. gave up B. broke down C. calmed down
D. ended up
28．A. amazed B. amused C. confused
D. concerned
29．A. march B. drive C. cover
D. measure
30．A. far B. long C. fast
D. deep
31．A. unreliable B. impractical C. unprepared
D. inaccurate
32．A. fix B. check C. repair
D. lay
33．A. swore B. added C. replied
D. concluded
34．A. pencil B. fork C. box
D. cake
35．A. distributed B. converted C. applied
D. attached
36．A. shapes B. sizes C. functions
D. models
37．A. loose B. blank C. bare
D. incomplete
38． A. beside B. before C. below
D. behind
39．A. sick B. hungry C. hot
D. thirsty
40．A. consider B. withdraw C. make
D. resist
【答案】
21．C
22．B
23．C
24．D
25．B
26．A
27．D
28．A
29．C
30．A
31．D
32．A
33．B
34．B
35．D
36．C
37．C
38．D
39．B
40．D
【解析】本文為記敘文，講述了我接受了社會學家在電視節目中提出的消費觀點，擔心成為現代消費社會的受害者，便去鄰家商店買了自行車。老板推薦了自行車上的多種裝置，甚至烤爐，我無法拒絕，一一購買。實際上我仍然是現代消費社會的受害者。
C【命題立意】考查名詞辨析。難度中等。
【解題思路】根據本句中的“consuming”和下句中的“consumer society”可知，答案為C。“consumer society”意為“消費社會”。A項意為“成人”，B項意為“人類”，D項意為“單身”，都與語境和文章主題不符。
B【命題立意】考查副詞辨析。難度中等。
【解題思路】根據本句中的“hurried”，結合語境可知，我立即趕到鄰家的自行車商店，B項意為“立即”，符合語境；A項意為“最后，終于”，C項意為“不情愿地”，D項意為“感激地”，都與語境不符。
C【命題立意】考查連詞辨析。難度中等。
【解題思路】根據語境可知，當老板在賣自行車給我的時候說……，C項意為“當……時候”，符合句意，故C項正確。A項意為“盡管”，B項意為“因為”，D項意為“除非”，都與句意不符。
D【命題立意】考查情態動詞辨析。難度中等。
【解題思路】根據語境可知，該句意為：這是你所能做到的最好的事。could have done意為“能夠做到的……”，與語境相符，故D項正確。A項意為“愿意”，B項意為“應當”，C項意為“必須”，都與語境不符。
B【命題立意】考查形容詞辨析。難度中等。
【解題思路】根據下句中的“A bicycle is simple…”，結合語境可知，該句意在表達：生活是很復雜的，而自行車是簡單的。B項意為“復雜的”，符合句意；A項意為“令人厭煩的”，C項意為“有壓力的”，D項意為“艱苦的”，都與語境不符。
A【命題立意】考查形容詞辨析。難度中等。
【解題思路】根據本句中的“fresh air, sunshine and exercise”可知，這些都是“自然的”，A項意為“自然的”，符合句意；B項意為“神秘的”，C項意為“復雜的”，D項意為“獨一無二的”，都與語境不符。
D【命題立意】考查動詞短語辨析。難度中等。
【解題思路】該句意為：一段時間之后，我抵達小鎮的另一頭。D項意為“以……而告終，結束”，符合句意。A項意為“放棄”，B項意為“拋錨”，C項意為“平靜下來”，都與語意不符。
A【命題立意】考查形容詞辨析。難度中等。
【解題思路】根據語境可知，對于這中簡單工具的作用，我感到很驚奇。A項意為“驚奇的”，B項意為“愉快的”，C項意為“困惑的，不解的”，D項意為“關注的”，都與語意不符。
C【命題立意】考查動詞辨析。難度中等。
【解題思路】根據語境可知，該句意為：……這種簡單的工具在如此之短的時間內能夠讓我經過如此長的路程……，cover long distances 意為“經過漫長的路程”，故C項正確。A項意為“行軍”，B項意為“駕駛”，D項意為“測量”，都與語境不符。
A【命題立意】考查形容詞辨析。難度中等。
【解題思路】根據第二段第一句中“ an odometer”可知，我安裝了里程表，是想知道我實際上行了多遠，A項意為“遠的”，符合句意，故A項正確。B項意為“長的”，C項意為“快的”，D項意為“深的”，都與語意不符。
D【命題立意】考查形容詞辨析。難度中等。
