Airbnb居然開始出雜志了
Airbnbhas launched a new magazine in collaboration with Hearst that will appear on newsstands soon.
愛彼迎（旅行房屋租賃網站）與赫斯特集團（美國出版界巨頭）合作推出了一本新雜志，該雜志很快就會發售。
It is Airbnb's first attempt at printed content since the failure of Pineapple—and round two might not be any easier.
自從《菠蘿》（愛彼迎推出的一本旅游雜志）失敗以后，這還是愛彼迎第一次嘗試推出紙質出版物，而第二次出版雜志可能也不會更容易。
Between 2024 and 2024, travel magazine readership in the U.S. slipped by 3%, according to Statista. Hearst hopes that Airbnb can reinvigorate travel magazines much the way it has done so for the travel and lodging industry. Hearst's Chief Content Officer Joanna Coles said in a statement, "By partnering with Airbnb, we are able to serve their global community and provide readers with the most inspiring and most real-life travel stories, experiences and tips", which may means she thinks there's a ready readership Hearst can tap into.
統計顯示，在2024年至2024年美國旅行雜志的讀者數量下滑了3%。赫斯特集團希望愛彼迎可以重振旅游雜志就像它振興旅游和住宿行業那樣。赫斯特集團內容總監喬安娜·科爾斯在一份聲明中表示，“通過與愛彼迎合作，我們可以為他們的全球社區服務，為讀者提供最令人振奮、最真實的旅行故事、體驗和建議”，這可能意味著她認為赫斯特集團可以獲得現成的客戶群體。
For Airbnb, getting a magazine placed on the coffee tables of the homes on its platform can only help create a complete experience for their users.
對愛彼迎而言，把一本雜志放到其平臺上的住所的咖啡桌上只會幫助他們為用戶創造一個完整的體驗。
Airbnbhas launched a new magazine in collaboration with Hearst that will appear on newsstands soon.
愛彼迎（旅行房屋租賃網站）與赫斯特集團（美國出版界巨頭）合作推出了一本新雜志，該雜志很快就會發售。
It is Airbnb's first attempt at printed content since the failure of Pineapple—and round two might not be any easier.
自從《菠蘿》（愛彼迎推出的一本旅游雜志）失敗以后，這還是愛彼迎第一次嘗試推出紙質出版物，而第二次出版雜志可能也不會更容易。
Between 2024 and 2024, travel magazine readership in the U.S. slipped by 3%, according to Statista. Hearst hopes that Airbnb can reinvigorate travel magazines much the way it has done so for the travel and lodging industry. Hearst's Chief Content Officer Joanna Coles said in a statement, "By partnering with Airbnb, we are able to serve their global community and provide readers with the most inspiring and most real-life travel stories, experiences and tips", which may means she thinks there's a ready readership Hearst can tap into.
統計顯示，在2024年至2024年美國旅行雜志的讀者數量下滑了3%。赫斯特集團希望愛彼迎可以重振旅游雜志就像它振興旅游和住宿行業那樣。赫斯特集團內容總監喬安娜·科爾斯在一份聲明中表示，“通過與愛彼迎合作，我們可以為他們的全球社區服務，為讀者提供最令人振奮、最真實的旅行故事、體驗和建議”，這可能意味著她認為赫斯特集團可以獲得現成的客戶群體。
For Airbnb, getting a magazine placed on the coffee tables of the homes on its platform can only help create a complete experience for their users.
對愛彼迎而言，把一本雜志放到其平臺上的住所的咖啡桌上只會幫助他們為用戶創造一個完整的體驗。
