先逛店后網購現象，實體店淪為“展示廳”?

把實體店當成展廳，去看看樣子試試大小比比價格，然后再網購，是不是你也經常這么做?這就是“展廳現象”。

Bookstore owners everywhere have a lurking suspicion: that the customers who type into their smartphones while browsing in the store, and then leave, are planning to buy the books online later.

各地的書店店主都在隱隱懷疑：顧客在店里瀏覽時，還在不停地按手機，之后就離開了。這些顧客計劃隨后網購。

Now a survey has confirmed that the practice, known among booksellers as showrooming, is not a figment of their imaginations.

如今一項調查確認，書商所說的這種“展廳現象”并不是他們臆想出來的。

Showrooming is something I've done. I go into a shop to browse. I can see, touch and try out products but then go home and buy them online at a knock-down price. I'm not alone in doing this. Research by a company called Foolproof, found 24% of people showroomed while Christmas shopping in 2024.

我也做過類似的事情。我去實體店瀏覽商品，可以親眼看到，感受到商品，還可以試用，之后回到家中以最低價格網購。很多人都有過這種購物經歷。Foolproof公司的調查顯示，2024年圣誕節期間，有24%的顧客先逛店后網購。