2024中國社交媒體影響報告出爐 中老年入場90后逃離

Nearly 40 percent of China's young people born after 1990 have turned off notifications from social media apps due to the perceived negative impact of social media, according to the recently released Kantar China Social Media Impact Report, Beijing Evening News reported.

據《北京晚報》報道，最近公布的《凱度中國社交媒體影響報告》顯示，由于社交媒體的負面影響，在1990年后出生的中國年輕人中，已有40%的人關閉了社交媒體應用的消息提醒功能。

The report shows that social media, and especially WeChat, has become more and more popular in the past year among people over the age of 40.

該報告顯示，社交媒體，尤其是微信，過去一年里在40歲以上人群中變得越來越受歡迎。

While the WeChat use of the "post-90s" generation has slightly decreased, from 94.1 percent to 86.6 percent.

而90后微信用戶數量則略有下降，從94.1%跌到了86.6%。

Most of those surveyed for the report mentioned that positive impacts of social media include socializing with acquaintances and taking in more information.

大多數接受調查的人都提到了社交媒體的積極影響，包括與熟人社交、獲得更多信息等等。

However, respondents also noted that social media has caused them to read fewer books, suffer from worse eyesight, sleep less and maintain less privacy, among other concerns.

但是受訪者也指出，社交媒體使得他們讀的書更少了、視力受到影響、睡眠更少、隱私遭到泄露以及其他一些問題。

As a result, 39 percent of the post-90s generation tries to avoid the negative effects of mobile phone use through measures like turning off app notifications, intentionally limiting the frequency of social media interactions and staying away from social media entirely in certain situations.

因此，39%的90后試圖避免使用手機所帶來的負面影響，措施包括關閉APP的消息提示功能、限制社交媒體互動頻率、以及在某些情況下完全不使用社交媒體等等。

Nearly 40 percent of China's young people born after 1990 have turned off notifications from social media apps due to the perceived negative impact of social media, according to the recently released Kantar China Social Media Impact Report, Beijing Evening News reported.

據《北京晚報》報道，最近公布的《凱度中國社交媒體影響報告》顯示，由于社交媒體的負面影響，在1990年后出生的中國年輕人中，已有40%的人關閉了社交媒體應用的消息提醒功能。

The report shows that social media, and especially WeChat, has become more and more popular in the past year among people over the age of 40.

該報告顯示，社交媒體，尤其是微信，過去一年里在40歲以上人群中變得越來越受歡迎。

While the WeChat use of the "post-90s" generation has slightly decreased, from 94.1 percent to 86.6 percent.

而90后微信用戶數量則略有下降，從94.1%跌到了86.6%。

Most of those surveyed for the report mentioned that positive impacts of social media include socializing with acquaintances and taking in more information.

大多數接受調查的人都提到了社交媒體的積極影響，包括與熟人社交、獲得更多信息等等。

However, respondents also noted that social media has caused them to read fewer books, suffer from worse eyesight, sleep less and maintain less privacy, among other concerns.

但是受訪者也指出，社交媒體使得他們讀的書更少了、視力受到影響、睡眠更少、隱私遭到泄露以及其他一些問題。

As a result, 39 percent of the post-90s generation tries to avoid the negative effects of mobile phone use through measures like turning off app notifications, intentionally limiting the frequency of social media interactions and staying away from social media entirely in certain situations.

因此，39%的90后試圖避免使用手機所帶來的負面影響，措施包括關閉APP的消息提示功能、限制社交媒體互動頻率、以及在某些情況下完全不使用社交媒體等等。